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Do you like Starbucks? Do you like Free Starbucks?

Posted by Tim on June 26, 2012
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Enjoy a web demo while sipping on some Starbucks (…Free Starbucks)!

Find out how to grow your takeout sales using the most dynamic online ordering system available - NetWaiter.  Each week, at 10:00am on Tuesday morning (Pacific Standard Time), you can attend NetWaiter’s Live Web Demo to learn more about online and mobile ordering for your restaurant.

 

Just for taking part in the live demo, we’d like to send you a $10 Starbucks gift card.

 

Sound good?  We thought so…

 

Joining is easy.  Go to NetWaiter’s website and click on the Join a Live Demo button in the upper right-hand corner.  The next three Tuesdays are always listed – choose one that works for you.  Once you signup, we’ll contact you with instructions to join the demo.  The demo lasts about 45 minutes and you’ll be able to ask all the questions you want.

 

After the demo, we’ll electronically send you a $10 Starbucks gift card.  It’s that easy!

 

 The Fine Print:

1. You’re not required to activate a NetWaiter site (although you will probably want to).

2. You must own/manage a verifiable restaurant (or similar business) to be eligible to attend an online demo. 

3. You must follow NetWaiter on Twitter and like NetWaiter on Facebook to qualify for the gift card.

4. Each demo has a limited number of seats.  We reserve the right to reschedule you if needed (although we’ll do our best to avoid it).

5. Clearly, you won’t be able to ‘sip on free Starbucks’ during our demo, because the gift card is sent afterwards, so please excuse the language at the top. (You can, however, get someone else to buy you a cup for our demo.

6. One gift card issued per restaurant. 

7. Gift cards only issued to people that attend a Tuesday morning demo.

8. Starbucks and NetWaiter are registered trademarks of their respective companies.

 

 

 

 

 

 

 

 

 

 

 

 


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Serving the “Need States” of Online Customers, Part 1 – The Special Occasion Customer
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Serving the “Need States” of Online Customers, Part 1 – The Special Occasion Customer

Posted by Tim on October 18, 2014
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Making sure your restaurant attracts as many online customers as possible depends, in part, on understanding the “need states” of customers – the needs and key decision-making points of each customer segment.  This is the first of three articles looking at the various types of online customers and their specific needs.  Part 1 looks at Special Occasion Customers.  Part 2 will discuss Routine Customers, and Part 3 will address Impulse Customers.   

Special Occasion Customers.  These patrons want to celebrate a special event – i.e. a birthday or job promotion - with a special takeout meal they can enjoy at home or at some other special location.

• Reliable, dependable service.  Customers know they can depend on you to come through when it really counts.  Their online order is ready when they come in, and the food is always great.

• Attractive, leak-proof containers.  No one wants to mar the occasion by having to clean up a mess.  Also, make sure those containers allow for the best presentation of the meal.  Customers don’t want to open a container and be confronted with “takeout mush.”

• Special Offers.  You might be able to make an extra sale if you offer something special - like a pair of candles to complement their nice meal.  This customer can be easily upsold items because they are ordering for a “special” dinner.  The best way to capture that extra revenue is to cross-sell, like suggesting side orders with entrees.

• What type of special occasion?  You can ask the customer as part of the checkout process: Is this a special occasion? If so, what type?  Based on their answer, you may be able to provide them something special to recognize their celebration.

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Serving the “Need States” of Online Customers, Part 3 – Impulse Customers
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Serving the “Need States” of Online Customers, Part 3 – Impulse Customers

Posted by Tim on December 1, 2014
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This is Part 3 in a series of articles about attracting the “need states” of online restaurant customers - the needs and key decision-making points of each customer segment.  Part 1 addressed Special Occasion Customers.  Part 2 addressed Routine Customers.  Today we address Impulse Customers.

Impulse Customers.  These are folks that make spontaneous dining decisions.  Here’s what you need to capture their attention:

  • Good Web Visibility.  This is especially needed with mobile devices where the likelihood of an impulse purchase increases. Make sure your website is mobile friendly.  Your NetWaiter site is already optimized for mobile devices, so you can redirect visitors directly to your custom NetWaiter page if needed.
  • Price Point.  The price point for this type of customer is often lower.  They may also trend towards ordering more snacks, rather than full meals.  They want to see options that fit their lower price points when searching your online menu. 

Impulse customers can also be found locally.  Make sure you do things that attract these patrons.

  • Email Marketing.  More and more people live their lives through their smartphones.  Reaching them while they’re ‘on-the-go’ isn’t a bad thing.  If they like what they see, they may be inclined to take action right then.
  • The LTO.  Limited time offers tap into the marketing tactic of “get it now or miss out.”  Offer them a special online-only deal, with a very limited window for them to take advantage.  Just make sure the offer gets to them before lunch/dinner.
  • Make It Effortless.  With NetWaiter, over 68% of customers choose to pre-pay online for their pickup or delivery order, if provided a choice.  Pre-payment makes it a smooth, quick transaction.

It’s also important to keep in mind that the need states of customers change.  Every customer, at one time or another, will be in one of these three need states we discussed.  Appeal to each one of these need states, and you will reliably attract more customers.

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