Will I Order from Your Restaurant?

Posted by Tim on April 24, 2014
We all know that convenience is the biggest factor of why people choose to order online.  But, what are the reasons customers choose to order from one restaurant over another? According to a recent study, these are six important factors customers use to make their decision (figures based on the % of people that agree with the statement):

Food tastes just as good as when dining in – 68%.  Customers want to replicate the in-restaurant dining experience as much as possible.  Remember that presentation is also important.  Use containers that keep your food as intact as possible. 

Orders are accurate – 67%.  This reinforces the fact that you need to check each order before it leaves your restaurant. The customer has little recourse once they get home, other than to grumble on social media and Yelp! about how you messed up their order. 

Convenient Location – 56%.  You might not be able to change your restaurant’s address, but you can make sure the takeout counter is easily accessible, rather than have customers wade through the waiting area and be held up by dine-in patrons. 

Food is prepared quickly – 48%.  Make sure your projection times for pickup and delivery are accurate. One of the reasons folks order and pay online is so they can walk in and walk out – without waiting for the order to be completed. 

Food remains the optimum temperature – 43%.  Use takeout packaging from materials that keep cold things cold and warm things warm, duh.

Portion sizes are the same as when dining in – 42%.  Presentation is everything.  It may be the same, but if it doesn’t look the same, people will remember.  Choose your container sizes carefully.

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Large Group Orders on the Horizon

Large Group Orders on the Horizon

Posted by Jared on September 20, 2013

Launching later this month, NetWaiter's new Group Ordering feature will allow offices and other groups to order more easily.

When someone visits your NetWaiter online ordering site, they will have the opportunity to organize a Group Order.  To start a Group Order, the organizer simply invites friends or co-workers to join their group.  NetWaiter provides the ability to easily enter the email addresses of invitees, along with the option to include a message.  Each person receiving the email can accept or decline the invitation.  If they join the group, they are immediately guided to the restaurant’s menu to select their items.  When done, their items are submitted back to the organizer.  Once all orders have been collected, the host can submit the Group Order, along with payment and their desired pickup/delivery time.

The organizer can view their Group Order and the progress of each invitee.  The Group Order status shows the organizer who has accepted/declined the invitation, who is browsing the menu, and the order information from the people that have completed their order.

The group ordering function includes several convenient features for organizers, including the ability to save invitees.  The next time an organizer places a Group Order, they can automatically select people to include that they previously invited.  The host can also delete names as needed.  In addition, if someone was left out of a Group Order that should have been included, the organizer can invite them, even if the order is in progress.

Online group ordering is a major benefit for both customers and restaurants.  For instance, if an office is having a staff meeting during lunch, it’s easy for employees to initiate a Group Order at a local restaurant.  This saves the hassle of everyone ordering individually.  From the restaurant’s perspective, the orders are larger and more organized for easy preparation.

Group Orders mean more convenience, and for restaurants, more convenience means more business.

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