Moment Marketing and Online Ordering

Posted by Tim on February 27, 2014

Remember the 2013 Super Bowl and the 34-minute power failure? It has a special place in football history. 

It was also a legendary moment in marketing. Somewhere in those thirty-four minutes, the marketing guru’s for Oreo tweeted a simple graphic—a photo of an Oreo cookie on a semi-darkened screen and the words “You can still dunk in the dark.”

It’s called moment marketing – marketing that takes advantage of unique circumstances. What if your restaurant, during that power failure, had tweeted, “You can still order online in the dark, and we deliver in case the lights come back on.” It would likely bring your NetWaiter online ordering site some action. 

But how can you prepare for moment marketing?  Here are some tips:

Have a plan. We just concluded the Olympics, a true global event. Imagine sending your customers a message in Facebook or Twitter—“Need a pizza to get you through the lady’s figure skating finals?” or, “How about celebrating the U.S. sinking the Russian hockey team with one of our submarine sandwiches?” If you prepare for an event, when the unexpected happens, you’re that much closer to being ready to pounce. 

Choose the best channel. Email might not be the best vehicle to reach folks during a weekend event. It is primarily a business tool, and after hours and outside of work, people are not as tuned into it. Facebook or Twitter are more appropriate. In the middle of a weekday, though, email might well be the best way to reach someone. 

Be authentic. Be part of what’s happening. If you can make people laugh with the cleverness of your promotion, you are apt to be more successful. Oreo didn’t send out an ad for their cookies. They suggested that their cookies would be appropriate for the moment, and they did it in a humorous way.

 

© 2003-2026 NetWaiter, LLC. All Rights Reserved.
Disclaimer | Privacy Policy | Terms Of Service
Log in

Large Group Orders on the Horizon

Large Group Orders on the Horizon

Posted by Jared on September 20, 2013

Launching later this month, NetWaiter's new Group Ordering feature will allow offices and other groups to order more easily.

When someone visits your NetWaiter online ordering site, they will have the opportunity to organize a Group Order.  To start a Group Order, the organizer simply invites friends or co-workers to join their group.  NetWaiter provides the ability to easily enter the email addresses of invitees, along with the option to include a message.  Each person receiving the email can accept or decline the invitation.  If they join the group, they are immediately guided to the restaurant’s menu to select their items.  When done, their items are submitted back to the organizer.  Once all orders have been collected, the host can submit the Group Order, along with payment and their desired pickup/delivery time.

The organizer can view their Group Order and the progress of each invitee.  The Group Order status shows the organizer who has accepted/declined the invitation, who is browsing the menu, and the order information from the people that have completed their order.

The group ordering function includes several convenient features for organizers, including the ability to save invitees.  The next time an organizer places a Group Order, they can automatically select people to include that they previously invited.  The host can also delete names as needed.  In addition, if someone was left out of a Group Order that should have been included, the organizer can invite them, even if the order is in progress.

Online group ordering is a major benefit for both customers and restaurants.  For instance, if an office is having a staff meeting during lunch, it’s easy for employees to initiate a Group Order at a local restaurant.  This saves the hassle of everyone ordering individually.  From the restaurant’s perspective, the orders are larger and more organized for easy preparation.

Group Orders mean more convenience, and for restaurants, more convenience means more business.

Add comment

© 2003-2026 NetWaiter, LLC. All Rights Reserved.
Disclaimer | Privacy Policy | Terms Of Service
Log in