Daniel Shalom Schreiber is a Class Act

Posted by Tim on August 2, 2013

This incident could have been disastrous for this restaurant, but cooler heads prevailed.

New Orleans Saints quarterback Drew Brees ordered takeout at Del Mar Rendezvous, a Chinese restaurant in San Diego, CA, where he used to live and where he is still involved in the community.  The order was in excess of $70.  Somehow, a picture of the receipt got into the hands of a website called The Dirty.  The website posted the photo and called Brees a cheap (insert expletive) for tipping three dollars on the order. 

Daniel Shalom Schreiber, one of the partners of Del Mar Rendezvous, did several smart things very quickly.  1) He took responsibility for the incident and apologized to Brees for the unwanted attention.  2) He determined the receipt did not come from the restaurant staff (it sounds like a rogue guest snapped the photo during the brief moment the receipt was exposed).  3) He wrote and posted a very classy letter on the restaurant’s website explaining the situation, apologizing to Brees again, praising  him for his benevolence in the San Diego community, and also pointed out that the tip was, in fact generous, as most customers don't tip for takeout at his restaurant.  4) He donated $888.88 to the Brees Dream Foundation (eight being a lucky number in Chinese culture). 

In our opinion, Schreiber took a potential disaster and turned it into a PR success by being calm and thoughtful.  For that, we give him a NetWaiter salute.  In addition, his personal donation to the Brees Dream Foundation was above and beyond the call of duty.

Let the record reflect that THIS WAS A TAKEOUT ORDER.  Tips on takeout orders are not typically expected, because the level of “service” (if any) is miniscule, especially compared to dine-in orders.  As most waiters/waitresses would acknowledge, any tip on a takeout order is appreciated, regardless of the amount.  Mr. Brees, it doesn’t matter how much money you make or how many passing yards you throw, your tip should NOT be considered small.  The irony is, if no tip was left, there probably wouldn’t be any controversy.  Regardless, it sounds like Mr. Schreiber and the restaurant staff certainly do appreciate your business and tip.

 If true, it’s unfortunate that a rogue guest thought it was important to 1) take a picture of Brees’s receipt and 2) get it posted online in an attempt to embarrass him.  That’s completely classless.  For that, we think you’re a jackass.

 

 

 

 

 

 

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Customer Demand, and Other Reasons You Can’t Ignore Tech in Your Restaurant

Customer Demand, and Other Reasons You Can’t Ignore Tech in Your Restaurant

Posted by Tim on May 16, 2014
63%... and climbing.

That’s how many restaurant customers, according to the National Restaurant Association, have used technology to interact with a restaurant - including reviewing a menu, checking nutritional information, and placing an order.

Equally important is that most consumers, once they use a technology, are more apt to want to use it again.  Nevertheless, many restaurant owners remain hesitant about online ordering.  They site various factors and although they may not admit it, we suspect some of them simply fear technology.

Here are three reasons that should overshadow any doubt about online ordering:

Brand Engagement - Online engagement is critical for brand awareness.  The more your customers can touch you, and you can touch them, the more likely they will patronize your restaurant.  The NetWaiter Management console gives restaurants valuable data for analysis and the ability to reach out to customers via email campaigns (another form of engagement).

More Customers – Obviously, takeout expands your restaurant beyond the seating capacity of your ‘brick-and-mortar’ location.  Because NetWaiter can expand your takeout and delivery business, you are now able to handle an even greater amount of business.  Most importantly, NetWaiter online ordering increases repeat visits and loyalty, so you’ll be seeing customers more often, which is good for your bottom line.

Improved Efficiency - Without NetWaiter, your takeout business is limited to how fast phone calls can be processed.  Customers don’t have to wait on hold or listen to a busy signal. NetWaiter also increases the accuracy of your takeout orders – which is critical for customer satisfaction.  There are much fewer ‘do-overs’ (which can cost a lot of money) and fewer upset customers.  Happy customers = repeat business = more revenue. 

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