NetWaiter Releases White Paper on Strategy for Restaurant Online Ordering

REDLANDS, CA - NetWaiter, the premier restaurant online ordering system, has released a white paper entitled Online Ordering: Multi-Restaurant Portals vs. Individual Sites.

The free white paper discusses why restaurant owners choose one or both of these platforms for online ordering at their restaurant.  “The information will help restaurant owners formulate their own online ordering strategy so they can maximize their revenue, minimize costs, and provide customers the best online ordering experience possible,” said Jared Shimoff, Senior Director at NetWaiter.

The paper also discusses why restaurant owners should ultimately offer online ordering from their own website, for reasons that include greater accuracy, increased profits, and better relations with their customers. The white paper also reviews the principal features restaurants should look for when selecting an online ordering system.

This white paper is immediately available and can be downloaded as a PDF from NetWaiter’s website at www.netwaiter.com/restaurant-online-ordering-whitepaper.

NetWaiter offers restaurant online ordering to independent and chain restaurants nationwide.  The NetWaiter System, including the NetWaiter Management Console, provides restaurants the ability to manage and control every aspect of their online business.  This includes marketing capabilities, such as an integrated promotional system, email marketing, Facebook connectivity, individual QR codes, and a very robust customer reporting section.

For more information, contact NetWaiter at 1-866-638-9248, or logon to their website at www.netwaiter.com.

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Simple Steps to Boost Online Ordering at Your Restaurant

Simple Steps to Boost Online Ordering at Your Restaurant

Posted by Tim on August 9, 2013

The advantages of online ordering are undisputed.  Customers love the convenience and accuracy.  You love that you can sell more meals without the added traffic in your restaurant.

So how do you encourage your customers to order more online?  Here are some simple steps you can take to make the online option more appealing.

Make the Order Online button more visible on your website.  We at NetWaiter are forever amazed at restaurants that require you to click through two or three screens before there is anything that tells the customer they can order online.  That button should be on your homepage, preferably at the top so the client does not have to scroll down.

A call-to-action.  Something as simple as, "Order Now!" is enough to get folks to click on the button. Maybe enclose it in a blinking star - the web is so distracting that sometimes you need some extra pizzazz to call attention to the otherwise obvious.  If you want to get serious, you can add a discount offer - 50% off your second dessert when you order online.

Offer curbside service.  For some people there is only one thing better than walking into a restaurant and picking up an order ready to go - pulling up to the restaurant and having them bring it out to them.  They don't even have to get out of the car.  Allow the customer to enter their vehicle description when placing the order.

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