With the widely recognized importance of social media, NetWaiter recently introduced another Facebook integration, called the NetWaiter Ordering App for Facebook.

With NetWaiter’s new Facebook App, customers are able to place orders directly from a restaurant’s Facebook page.  When customers visit a restaurant’s Facebook page, they can simply click “Order Online” and place their order.

According to a recent study by the National Restaurant Association, more than 95% of restaurant owners and managers acknowledge they will be on Facebook within two years.  "Social media is an increasingly popular way for restaurants to connect with customers,” said Jared Shimoff, a Sr. Director at NetWaiter.  “The new NetWaiter Ordering App for Facebook provides restaurants more exposure and allows customers another easy way to place orders,” added Shimoff.

This new Facebook App is not NetWaiter's first foray into social media.  In 2010, NetWaiter became the first online ordering provider to integrate Facebook into the ordering process.  When a customer orders online from a restaurant using NetWaiter, they can click a Facebook icon to quickly login and complete their order.  With the customer’s permission, a post is made to their wall/timeline that lets their friends know about their recent order.  The post includes the restaurant’s logo and a link for the customer’s friends to view their menu and also order.

The NetWaiter Ordering App is easy to install.  Restaurants can start the installation process from their NetWaiter Management Console and have it working on their Facebook page immediately.