Posted by Tim on November 14, 2014
Recent research by the National Restaurant Association reveals stats that show just how important your restaurant's online ordering business is to certain customer segments:Consumers that own smartphones or tablets:
- 90% of 18 to 34-year-olds.
- 89% of 34 to 44-year-olds.
- 62% of 45 to 55-year-olds.
- 60% of 55 to 64-year-olds.
- 34% of those 65 and over.
Takeaway: Mobile devices are quickly becoming the instrument of preference when it comes to online ordering.
Consumers that report they use restaurant technology more than they did two years ago:
- 53% of 18 to 34-year olds (Millennials).
- 43% of 35 to 44-year olds.
- 26% of 55 to 64-year olds (Baby Boomers).
Takeaway: Millennials are still the sweet spot for online ordering, but the customer base is expanding in all age segments.
Posted by Tim on November 7, 2014
What influences a customer when making a purchase online? Although these stats* apply to all online purchases, they are very much applicable to restaurants and restaurant online ordering. Site Speed and Visuals:• After waiting 3 seconds, 57% of visitors will abandon a site if it’s still loading. 80% of those people will never return.
• Visitors will leave a site within 10 to 20 seconds if it doesn’t immediately resonate with them or provide value.
This is why it’s critical your online ordering site is fully branded to your restaurant. Customers need to ‘connect’ with your brand immediately or you may lose their business. If your website links to a portal – you’re most likely losing a lot of business.
• 92.6% say visuals are the top factor influencing a purchase decision.
Showing high quality images of items on your menu can really benefit online sales.
Checkout Process:• 67.4% of shoppers across all types of sites will abandon the checkout process. That means just over 30% of visitors complete a purchase they start.
With NetWaiter, nearly 80% of visitors complete a transaction after they select their first item. That’s a HUGE difference.
Top Reasons for Abandonment Include:• 41% - Hidden charges at checkout.
• 10% - Lengthy checkout process.
NetWaiter’s goal is to get the customer through the ordering process in as few clicks as possible – hence our very high conversion rate.
Other Interesting Information on Abandonment:• Men are more likely to abandon a purchase.
• 25 to 44 year-olds are the worst offenders when it comes to giving up on a purchase.
Considering the importance of this age group to online ordering. This is why it’s critical to make the online ordering experience quick and easy for customers.
*Credit to The Marketing Donut and other sources.
Posted by Tim on November 7, 2014
Millennials – adults 18 to 35 years old – are the ideal candidates for restaurant online ordering. Many of them don’t remember a time before the Internet. Most of them have a connected device within arm’s reach, day or night, whether it’s a laptop, tablet, or smartphone.
Restaurant online ordering is natural for them.
There are, however, some things you need to know about this group – things that can make a difference for your restaurant and your online ordering business…
20% Less. Millennials, as a group, currently eat out 20% less than other demographic groups. The Gr = 1063363204;
var google_custom_params = window.google_tag_params;
var google_remarketing_only = true;
/* ]]> */
