Holiday Catering with Online Ordering

Posted by Tim on November 7, 2013

 The holidays are fast approaching, and with it, the chance to reap extra profits by offering customers catered holiday meals—either to their home or business—using your NetWaiter online ordering system.

For businesses, of course, you can offer full catering services for a holiday employee meal at the office.  A discount on desserts might be a great incentive for larger orders and can be used to motivate them to order well in advance, giving your kitchen more time to prepare those large orders.

For individuals, you can focus on complete meals, or perhaps a special menu item that is popular with customers around the holidays.  In California, and many other areas of the country with large Latino populations, Christmas tamales are a favorite.  Perhaps you have special mashed potatoes that are a holiday favorite, or an unmatchable recipe for garlic cheese bread.  Make sure your customers know they can order these items online in advance.  Consider offering larger portions of your celebrated dish – it could make a great potluck item that everyone at the party will ask about.

HOLIDAY HOURS REMINDER:  Please make sure your Holiday Hours are set in your NetWaiter Management Console.  You can pre-configure your special Holiday Hours for Thanksgiving, including the days before/after Thanksgiving.  To set your Holiday Hours within your Management Console, click ‘Location Information’ and then ‘Holiday Hours’.  If you have any questions or needed assistance, contact NetWaiter and a Success Specialist will be happy to assist you.

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Important Words and Info in Your Online Menu

Important Words and Info in Your Online Menu

Posted by Tim on December 31, 2014
Restaurateurs have discovered something, and it applies equally to online ordering at restaurants as it does offline ordering.  More detailed descriptions of your menu items, especially when using some key words, helps increase sales, and at higher prices.

Here are a few tips on fleshing out your online menu, and keep in mind that the addition of some of these key words can also help your SEO rankings:

Mention preparation methods – Words such as grass-fed, house-made, in-house and artisanal are all associated with higher prices.  One study found that the average price of an order of French Fries goes up $1.68 when the words hand-cut are included in the description.

What’s the source of the food? – 86% of consumers in a global survey rank ingredient transparency high on the scale of importance.  This used to be a tactic of smaller chains and independent restaurants, but now you see larger chains boasting the origins of their beef and vegetables, or where they may get their catch-of-the-day.  “Locally grown … (fill in the blank)” or a specific region (Northwest, Chilean, etc.) can help boost orders, even at higher prices.

Dietary considerations – Vegetarians, vegans, and those on a gluten-free diet all have a challenge when ordering from restaurants.  Making note of these issues on your online menu will make you a favorite and help increase your sales among people that fit these profiles.  A simple icon attached to a menu item can identify if it’s vegan, gluten-free, etc. 

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