Posted by Tim on January 23, 2015
Research from the National Restaurant Association indicates that technology, including
restaurant online ordering, is playing a larger role in how restaurants attract more customers.
A quick look at some of the information reveals that:
• 36% of customers say they are more likely to use technology options in restaurants than they were two years ago.
• 65% have noticed that restaurants offer more of these options.
• 8 in 10 consumers agree that restaurant technology enhances convenience.
• 7 in 10 say it speeds up service and increases order accuracy.
• About one-third say that technology options compel them to choose one restaurant over another.
• About one-third also say that technology options cause them to order takeout and delivery more often.
And interestingly enough,
• 45% say that technology makes interacting with restaurants more fun.
